Brand Store: Manage the Product Details Page styling within the Brand Store Configuration Centre

How: Add another section to be able to manage the styling of the text on the product details page just like you can on the results page, changing font, colour or fields shown on the page.

Why: Limitation: Inconsistent Branding on the Product Details Page compared to the other pages which are configurable

For Who: All InRiver Customers

Impact: Limitation: Inconsistent Branding on the Product Details Page

The vendor's tool allows styling and branding to be applied to the homepage and product listing pages but does not provide the same capability for the product details page. As a result, the customer journey lacks a consistent visual experience, with the final stage of the website appearing noticeably different from the preceding pages.

This inconsistency prevents brand guidelines from being applied across the entire website, weakening brand identity and creating a disjointed user experience. As the product details page is where customers spend the most time reviewing products and making purchasing decisions, an off-brand appearance can reduce confidence in the website and the organisation behind it.

As this page is customer-facing and visible to external users, the inability to maintain consistent styling can make the website appear unfinished and unprofessional. A consistent look and feel across all pages is essential to reinforce brand credibility, deliver a seamless user experience, and present a polished, professional image to customers.

Additional context:

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