Who: Everyone
Impact: Single secure logon for everyone if configured
How: When using the direct link to Brand Store or Brand Store manager, an user is directly logged in. or, when there is a Brand Store link available in inriver when SSO is already configured on the inriver environment, brand store should be directly available too.
Why: Easier and more secure way for users to login to Brand store
Hi, Thank you for contributing to making our Brand Store solution better and suggesting/engaging in this feature!
The feature has been available now for some time and was announced here, https://community.inriver.com/hc/en-us/articles/24660018562972-January-2026-Product-Release-Smarter-Ways-to-Scale-Your-Digital-Commerce.
Seamless, secure storefront access with Single Sign-On (SSO)
Finally, end users can now enjoy more secure and seamless access to Brand Store storefronts using Single Sign-On (SSO) through their existing organizational accounts. Any identity provider that supports Auth0 can be connected to Brand Store to reduce friction, accelerate user onboarding, and eliminate the need for end users to manage standalone credentials. SSO is available as an optional add-on for customers who want to modernize access control across their Brand Store environments.
If you're already using Brand Store and want to enable the new admin capabilities, centralized user management, or SSO, please reach out to your Customer Success Manager to discuss activation options. If you're exploring how to bring Brand Store into your Inriver environment - or ready to begin migrating from Content Store - your CSM or account manager can guide you through the upgrade process.
The SSO feature is still under development and we are aiming for it to be released later this year.
THis is also the engagement on this topic from the older product ideas community:
https://community.inriver.com/hc/en-us/community/posts/360005544440-Content-Store-Support-SSO-AD-integration
I have multiple clients requesting this.