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13 Not supported for the current status
Status Shipped
Created by Guest
Created on Apr 4, 2024
Merged idea
This idea has been merged into another idea. To comment or vote on this idea, please visit INSE-I-541 SSO for external brand store users.

SSO for brand store Merged

Who: Everyone

Impact: Single secure logon for everyone if configured

How: When using the direct link to Brand Store or Brand Store manager, an user is directly logged in. or, when there is a Brand Store link available in inriver when SSO is already configured on the inriver environment, brand store should be directly available too.

Why: Easier and more secure way for users to login to Brand store


  • Admin
    Karin Björnbäck
    May 4, 2026

    Hi, Thank you for contributing to making our Brand Store solution better and suggesting/engaging in this feature!
    The feature has been available now for some time and was announced here, https://community.inriver.com/hc/en-us/articles/24660018562972-January-2026-Product-Release-Smarter-Ways-to-Scale-Your-Digital-Commerce.

    Seamless, secure storefront access with Single Sign-On (SSO)

    Finally, end users can now enjoy more secure and seamless access to Brand Store storefronts using Single Sign-On (SSO) through their existing organizational accounts. Any identity provider that supports Auth0 can be connected to Brand Store to reduce friction, accelerate user onboarding, and eliminate the need for end users to manage standalone credentials. SSO is available as an optional add-on for customers who want to modernize access control across their Brand Store environments.

    If you're already using Brand Store and want to enable the new admin capabilities, centralized user management, or SSO, please reach out to your Customer Success Manager to discuss activation options. If you're exploring how to bring Brand Store into your Inriver environment - or ready to begin migrating from Content Store - your CSM or account manager can guide you through the upgrade process.

  • Admin
    Karin Björnbäck
    Sep 16, 2025

    The SSO feature is still under development and we are aiming for it to be released later this year.

  • Admin
    Karin Björnbäck
    Jun 13, 2025

    THis is also the engagement on this topic from the older product ideas community:

    https://community.inriver.com/hc/en-us/community/posts/360005544440-Content-Store-Support-SSO-AD-integration

  • Zachary Helbert
    Jun 12, 2025

    I have multiple clients requesting this.